National Cherry Month is celebrated every February and highlights the enjoyment of cherries in various forms, from fresh snacking to desserts like cherry pie. It serves to raise awareness about the availability of cherries throughout the year. Common customs include indulging in fresh cherries, sharing them with friends, and trying different cherry-based treats such as tart cherry juice. The month also features fun activities like pie-eating competitions and cherry pit spitting contests. The celebration was established by Michigan Governor William G. Milliken and has roots in promoting the fruit's popularity, despite the challenges of cultivating cherry trees in certain climates. Cherries, known for their diverse flavors and colors, are enjoyed globally and have a rich history that dates back to prehistoric times.