National Sweet Potato Month is celebrated every February, initiated by the North Carolina Sweetpotato Commission to promote the consumption of this nutritious vegetable. The month highlights the sweet potato's culinary versatility and health benefits, encouraging people to incorporate it into their diets. Typical customs include hosting sweet potato-themed potlucks, organizing recipe challenges, and even bake-offs featuring sweet potato dishes. Activities such as growing sweet potatoes at home and creating sweet potato art are also popular. The celebration aims to raise awareness about the vegetable's rich nutrient profile, including vitamins A and C, and to support local agriculture by boosting demand for sweet potatoes. Overall, National Sweet Potato Month serves as a fun and educational way to appreciate this vibrant tuber.