National Unclaimed Property Day is observed every February 1st to raise awareness about hidden funds that individuals may be entitled to but have forgotten or are unaware of. This day encourages people to search for unclaimed property, which can include uncashed paychecks, rebates, and tax refunds, as states across the U.S. return billions of dollars in assets to consumers. The National Association of Unclaimed Property Administrators founded this awareness campaign to help citizens reclaim their money, with nearly 33 million Americans estimated to have unclaimed property. Typical customs include searching state databases for unclaimed funds and celebrating any discovered amounts, whether by spending them or saving for future needs. The day serves as a reminder of the legal obligation of states to hold and return unclaimed property to its rightful owners.