Gold Heart Day is observed on February 14 to raise awareness for disadvantaged and disabled children, aiming to provide them with equal opportunities to reach their potential. The initiative, started by the Variety Club charity, focuses on improving the lives of these children and offering support to their parents and schools. It highlights the additional financial burdens faced by families with disabled children, which can amount to significantly higher costs each month. The day encourages philanthropic efforts to assist needy children and promote the message that their circumstances do not limit their potential. Gold Heart Day is particularly recognized in the United Kingdom, where the Variety Club has established branches to support this cause.