National Kahlúa Day is observed worldwide every February 27, celebrating the popular Mexican coffee liqueur, Kahlúa. This holiday honors the liqueur's origins, which date back to 1936 in Veracruz, Mexico, and its rise to popularity in the United States during the 1950s, largely attributed to Jules Berman, known as “Mr. Kahlúa.” People celebrate by enjoying Kahlúa neat, on the rocks, or as an ingredient in various cocktails such as the espresso martini, White Russian, and Mudslide. The day encourages gatherings with friends to create Kahlúa-based drinks and share them on social media using the hashtag #NationalKahlúaDay. Additionally, participants may incorporate Kahlúa into desserts or gift bottles to introduce others to the liqueur. The holiday is recognized on Kahlúa's official website, affirming its legitimacy.