Medjool Date Day is celebrated every February 4th and is dedicated to honoring Medjool dates, known for their large size, chewy texture, and rich flavor. Founded by Natural Delights, this day highlights the fruit's nutritional benefits, including fiber, potassium, and antioxidants, which support energy levels and digestive health. Observers are encouraged to enjoy Medjool dates in various ways, such as baking date cookies, hosting tasting parties, or sharing recipes on social media. The celebration also promotes sustainable agriculture by supporting local farmers who cultivate these dates, primarily in warm climates like California and Arizona. Activities may include visiting local date farms or gifting baskets filled with Medjool dates and related products.