National Cut the Cord Day is observed annually on February 9 in the United States, created by Sling TV to encourage Americans to transition from traditional cable television to live streaming services. The day promotes awareness of the benefits of streaming technology, which offers a more affordable alternative to expensive cable bills. It was launched in 2020 to coincide with Sling TV’s fifth anniversary. The observance highlights the evolution of television consumption, emphasizing the shift from cable to streaming platforms that began with the rise of fast-speed internet and services like YouTube, Netflix, and Hulu. Typical actions on this day may include discussions about the advantages of cutting cable, exploring various streaming options, and sharing personal experiences with streaming services.