Men’s Day, known as Bóndadagur or "Farmer’s Day," is celebrated in Iceland every year on January 23. This holiday has its origins as a midwinter festival dedicated to Þorri, the Norse personification of winter and frost. Traditionally, it involved rituals to welcome Þorri, including a feast known as Þorrablót, which has evolved over time. In contemporary practice, Men’s Day is akin to Valentine’s Day, where women honor their partners by preparing meals and giving small gifts or flowers. Men are expected to reciprocate on Women’s Day, which occurs a month later. The holiday gained popularity in the 1970s and is now a significant part of Icelandic culture, reflecting both historical traditions and modern customs.