Support an Independent Pub Day is celebrated on January 31st to promote and sustain independent pubs, which are vital to community bonds and British culture. The day encourages patrons to visit local pubs, enjoy drinks and food, and participate in events such as pub quizzes. It was founded by Alistair Von Lion and CityStack to address the challenges faced by independent pub owners, including rising costs and staffing shortages. Approximately 50,000 pubs exist in the UK, but the number of independently owned establishments has been declining significantly. The celebration aims to raise awareness and support for these cultural institutions, which have been an integral part of British life for centuries.