World Kebab Day is celebrated every second Friday of July, honoring the diverse culinary history of kebabs, including varieties like shish and doner. This global event encourages people to gather with friends, fire up grills, or visit local restaurants to enjoy the rich array of spices and flavors associated with kebabs. Typical customs include trying different types of kebabs, hosting backyard barbecues, and sharing recipes on social media platforms like TikTok and Instagram. Many restaurants and grocery stores often participate by offering special deals, discounts, and themed displays featuring kebab ingredients. Notable brands involved in the celebration include The Halal Guys, Cava, and Trader Joe's, which provide a variety of kebab-related foods and products.