World Sjögren's Day is observed every July 23, bringing together patients, caregivers, and advocates globally to raise awareness about Sjögren's syndrome, an autoimmune disease often misunderstood. The day emphasizes the importance of early diagnosis and effective treatments, with organizations like the Sjögren's Foundation leading initiatives to support research and patient services. Activities typically include fundraising campaigns, virtual walks, and educational events sponsored by pharmaceutical companies and brands specializing in dry eye and dry mouth relief. Participants are encouraged to wear purple, share personal stories, and use social media to spread awareness using the hashtag #WorldSjogrensDay. The day also highlights the contributions of organizations and individuals working towards better understanding and treatment of the condition.