National BagelFest Day is celebrated annually on July 26th, founded by Murray Lender, who owned Lender's Bagels. This day is dedicated to the appreciation of bagels, featuring various activities and celebrations, particularly in Mattoon, Illinois, where the festival has grown over the years. Participants can enjoy a wide range of bagel flavors, including sesame seed, blueberry, and everything bagels, and can experiment with unique toppings like peanut butter and banana or smoked salmon. The event in Mattoon often includes contests, live music, and community gatherings. Additionally, the celebration encourages people to make bagels at home, highlighting the fun and creativity associated with this beloved food.