What is Independent Retailer Month?

Independent Retailer Month, celebrated throughout July, is a month-long campaign dedicated to highlighting the importance of independent retailers and small businesses in local communities. This initiative encourages consumers to shop at independent retailers, fostering economic growth and community well-being. Independent Retailer Month aims to raise awareness about the positive impact of supporting local businesses, promote entrepreneurship, and celebrate the unique products and services that independent retailers offer.

History and Origin

Independent Retailer Month was founded in 2011 by Kerry Bannigan and Tom Shay. The campaign was created to recognize the critical role that independent retailers play in creating vibrant communities and sustainable local economies. The initiative seeks to provide a platform for independent retailers to showcase their businesses, connect with customers, and share the stories behind their brands.

The month of July was chosen to coincide with the busy summer shopping season, providing an excellent opportunity to draw attention to independent retailers and encourage shoppers to explore and support local businesses.

Who Celebrates Independent Retailer Month?

• Independent Retailers: Promote their businesses through special events, sales, and community engagement activities.
• Local Communities: Participate in events and initiatives that support and celebrate local independent retailers.
• Consumers: Make a conscious effort to shop at independent retailers and support small businesses.
• Chambers of Commerce and Business Associations: Organize events, campaigns, and resources to support independent retailers.
• Local Governments: Encourage residents to support small businesses and implement policies that foster a thriving independent retail sector.

Slogans and Themes

Themes for Independent Retailer Month often focus on community support, local shopping, and the unique value of independent businesses. Slogans like “Shop Local,” “Support Small Business,” and “Celebrate Independents” capture the essence of the campaign.

Colors, Symbols, and Patterns

Colors:

• Green: Representing growth, sustainability, and local economy.
• Blue: Symbolizing trust, loyalty, and community support.
• Yellow: Reflecting positivity, creativity, and uniqueness.

Symbols:

• Shopping Bag: Representing retail and the act of supporting local businesses.
• Small Storefront: Symbolizing the independent retailers and their unique shops.
• Community Icons: Illustrating the interconnectedness of local businesses and their communities.

Patterns:

• Abstract Designs: Reflecting the creativity and individuality of independent retailers.
• Neighborhood Scenes: Depicting local shopping areas and vibrant community spaces.

Most Used Hashtags

• #IndependentRetailerMonth
• #ShopLocal
• #SupportSmallBusiness
• #BuyLocal
• #LocalBusiness

How to Celebrate

• Shop at Independent Retailers: Make a concerted effort to shop at local independent stores and support small businesses.
• Promote Local Businesses: Use social media to highlight your favorite independent retailers and encourage others to shop local. Share your purchases and experiences using popular hashtags.
• Organize Community Events: Collaborate with local businesses to organize events such as sidewalk sales, fairs, and markets that draw attention to independent retailers.
• Offer Special Promotions: If you own an independent business, offer special deals, discounts, or events to attract customers and celebrate the month.
• Educate and Advocate: Raise awareness about the benefits of supporting independent retailers and advocate for policies that support small businesses.

Importance of Independent Retailer Month

Independent Retailer Month is important because it shines a spotlight on the significant contributions that independent retailers make to local economies and communities. Small businesses create jobs, foster innovation, and provide unique products and services that distinguish local shopping areas from homogeneous big-box stores.

By encouraging people to shop local, Independent Retailer Month helps to ensure the survival and success of independent retailers. It promotes economic resilience by keeping money within the community and reducing dependency on large national and international chains.

The celebration also fosters a sense of community and pride, highlighting the unique character and diversity of local shopping districts. By supporting independent retailers, consumers can enjoy personalized service, high-quality products, and a more vibrant, sustainable community.