National Rosé Day is celebrated every second Saturday in June in the United States, inviting people to raise a glass to the refreshing pink wine. Founded by Bodvár of Sweden, this observance marks the unofficial start of summer sipping. Participants typically gather with friends, chill bottles of rosé, and toast to good times and great taste. Rosé has become associated with chic and glamorous occasions, often enjoyed while cooking or served as a refreshment before dinner. The popularity of rosé surged notably in 2014 when a shortage occurred in the Hamptons, leading to the official recognition of National Rosé Day. The day encourages enjoyment of this light beverage, which has a rich history dating back to ancient Greece and Rome.