International Surfing Day is celebrated on the third Saturday of June, promoting the sport of surfing and advocating for ocean sustainability. The day encourages participants to engage in activities that highlight ocean health and conservation efforts. Typical customs include beach cleanups, surfing events, and educational workshops about marine protection. Organizations like the Surfrider Foundation and Save The Waves Coalition often launch awareness campaigns and volunteer opportunities on this day. Brands such as Patagonia and Outerknown may run donation-matching programs or special promotions to support ocean conservation initiatives. Participants are encouraged to share their experiences on social media using the hashtag #InternationalSurfingDay, fostering a global community focused on protecting marine environments.