Aymara New Year Day, also known as Willkakuti, is celebrated every June 21, marking the winter solstice and the return of the sun in the Southern Hemisphere. This significant day honors the rich cultural heritage and traditions of the Aymara people, primarily observed in Bolivia and the Andean region. The celebration emphasizes cultural preservation and community support, with organizations like Fundación Pueblo and Cultural Survival promoting fundraising drives for indigenous rights and cultural programs. Local artisanal markets in Bolivia, Peru, and Argentina often feature special events showcasing Aymara crafts and traditional foods. The day encourages individuals to educate themselves about Aymara culture and support indigenous artists and businesses. It also highlights the importance of sharing accurate information about the holiday and amplifying the voices of indigenous creators.