Farmer Day, or Dia del Campesino, is celebrated every June 24, particularly in Peru, to honor agricultural workers and their contributions to food production. This day serves as a tribute to dedicated farmers and encourages communities to support local agriculture. Typical customs include organizing events such as special markets that feature local produce and fundraising initiatives aimed at agricultural development. Organizations like the National Farmers Union and American Farm Bureau Federation often highlight relevant policy initiatives and educational campaigns. Additionally, local businesses and restaurants may promote special menus or discounts to recognize farmers' efforts. The day also emphasizes the importance of appreciating the hard work of farmers through various community activities and social media engagement.