What is International Rosé Day?

International Rosé Day is celebrated every year on the fourth Friday of June worldwide. This day pays tribute to rosé wine, known for its beautiful pink hue, refreshing taste, and easygoing elegance. It is a celebration of fine living, warm friendships, and the art of savoring life’s lighter moments.

International Rosé Day highlights not just a drink but a lifestyle. It honors the craftsmanship behind rosé winemaking and invites people to enjoy gatherings, outdoor meals, and shared moments, always with a glass of rosé in hand. The day captures the spirit of summer and relaxed sophistication.

History and Origin

International Rosé Day was launched in 2018 by Château de Berne, a renowned winery in Provence, France. The idea was to create a global event celebrating the excellence of rosé wines from Provence and beyond. The date, set for the fourth Friday of June, was chosen to align with the start of summer in the Northern Hemisphere.

Since its beginning, International Rosé Day has grown in popularity, with vineyards, restaurants, hotels, and wine enthusiasts across the world joining the celebration. It shines a spotlight on the diversity of rosé styles, from pale and crisp to rich and fruity, and promotes rosé as the perfect companion to sunny, joyful moments.

Who participates in International Rosé Day?

• Vineyards and Wineries: Host tastings, vineyard tours, and special events dedicated to rosé wines.
• Restaurants and Cafés: Offer rosé pairings, themed menus, and wine flights featuring different styles.
• Wine Lovers: Gather with friends and family to enjoy rosé at picnics, garden parties, or beach outings.
• Event Planners: Organize rosé-themed celebrations, rooftop events, and exclusive soirées.
• Lifestyle Brands: Create promotions, collaborations, and pop-up events centered around rosé culture.

Slogans and Themes

International Rosé Day often uses slogans like “Life Looks Better in Pink,” “Sip the Summer,” and “Celebrate in Rosé.” Themes focus on elegance, joy, connection, and the pleasures of outdoor living. The day encourages a spirit of appreciation for craftsmanship, community, and the beauty of sharing simple pleasures.

Colors, Symbols, and Patterns

Colors

• Pink: Represents the playful charm and elegance of rosé wine.
• Gold: Symbolizes celebration, refinement, and special moments.
• White: Reflects the purity, freshness, and lightness of rosé gatherings.

Symbols

• Wine Glass: Celebrates the act of sharing and savoring rosé wine.
• Bottle of Rosé: Highlights the distinct character and craftsmanship behind rosé production.
• Sun: Represents warmth, energy, and the joyful spirit of summer celebrations.

Patterns

• Floral Designs: Emphasize the fresh, delicate notes found in many rosé wines.
• Wave Motifs: Suggest relaxation, coastal settings, and easy, flowing moments.
• Fruit Illustrations: Highlight the fruity aromas and tastes typical of rosé wines.

Most Used Hashtags

• #InternationalRoséDay
• #DrinkPink
• #RoséAllDay
• #SipSipHooray
• #ThinkPink

How do you celebrate International Rosé Day?

• Host a Rosé Party: Invite friends for an elegant rosé tasting paired with light dishes and desserts.
• Visit a Vineyard: Explore wineries offering special rosé experiences, tours, and outdoor tastings.
• Create Rosé Cocktails: Experiment with fun, summery drinks using rosé as the main ingredient.
• Plan a Picnic: Pack a chilled bottle of rosé and enjoy a relaxed day in the park or by the beach.
• Share Moments Online: Post your best rosé memories using popular hashtags to join the global celebration.

Why is International Rosé Day important?

International Rosé Day is important because it celebrates a wine that has become a symbol of joy, creativity, and connection. Rosé is not just a beverage; it is a reflection of an easygoing, vibrant way of life. The day encourages people to take time out, enjoy simple pleasures, and celebrate the moments that bring color and warmth into their lives.

It also highlights the artistry and passion behind rosé winemaking, promoting quality craftsmanship from wine regions all over the world. International Rosé Day reminds everyone that life’s most beautiful moments are often the ones we take the tim