National No Apologies Period Day is observed annually on June 9 in the United States. This day aims to challenge the stigma surrounding menstruation and to promote body positivity by encouraging open discussions about periods. It seeks to dismantle the culture of shame that has made many menstruators feel guilty for a natural bodily function. The day highlights that periods are healthy and important, urging people to stop apologizing for something beyond their control. Established by Midol, the day reflects a growing awareness of the need to normalize conversations about menstruation, as statistics show that a significant percentage of menstruators have apologized for their periods or related symptoms. Overall, National No Apologies Period Day advocates for a shift in societal attitudes towards menstruation, encouraging acceptance and understanding.