What is National Fresh Fruit and Vegetables Month?

National Fresh Fruit and Vegetables Month is celebrated every year in June in the United States. The month promotes the health benefits of eating more fresh fruits and vegetables. It encourages people to explore local produce, try new recipes, and make better choices for their well-being.

This observance comes at a perfect time. June marks the peak growing season in many regions, offering a wide variety of ripe, colorful fruits and vegetables. From markets to gardens, this is the season of abundance ; and a great time to fill your plate with freshness.

History and Origin

National Fresh Fruit and Vegetables Month was established as part of broader efforts to promote healthier eating across the country. With rising concerns about diet-related diseases, public health groups began pushing for more awareness of the benefits of produce.

June was chosen because it lines up with harvests in much of the country. From berries to greens, the choices are endless this time of year. The month now includes educational campaigns, recipe contests, cooking demonstrations, and events that bring fresh produce to the front of public attention.

Who participates in National Fresh Fruit and Vegetables Month?

• Families and individuals: Prepare meals using more fresh fruits and vegetables.
• Doctors and dietitians: Share advice about nutrition and disease prevention.
• Schools and teachers: Run programs on healthy eating and gardening.
• Community centers and markets: Organize events that promote local produce.
• Farmers and growers: Offer seasonal selections and connect with buyers.

Slogans and Themes

Common slogans include “Add Color to Your Plate,” “Fuel Your Day with the Power of Produce,” and “Fresh is Best.” Themes focus on balance, variety, and choosing real food over processed options. Each fruit and vegetable brings its own color, nutrients, and flavor ; and every choice counts.

Colors, Symbols, and Patterns

Colors

• Green: For leafy greens, herbs, and freshness.
• Red: Seen in apples, tomatoes, and strawberries.
• Orange and yellow: Represent carrots, squash, and citrus.
• Purple: Brings in grapes, eggplants, and plums.

Symbols

• Cornucopia: Represents abundance and variety.
• Fruit and veggie icons: Used in school posters and food packaging.
• Market basket: Highlights seasonal and local sourcing.

Patterns

• Color wheels: Used to teach about variety in meals.
• Produce prints: Common in event banners and promotional designs.
• Garden rows: Reflect organization and the joy of planting.

Most Used Hashtags

• #NationalFreshFruitAndVegetablesMonth
• #EatMoreProduce
• #AddColor
• #FruitsAndVeggies
• #HealthyEating

How do you celebrate National Fresh Fruit and Vegetables Month?

• Visit a farmers market: Support local growers and try something new.
• Try a new recipe: Explore dishes that feature seasonal ingredients.
• Start a garden: Plant herbs, fruits, or vegetables at home or in a shared space.
• Host a meal event: Invite friends or family for a produce-focused meal.
• Teach others: Share tips and recipes to spread awareness.

Why is National Fresh Fruit and Vegetables Month important?

This month is a reminder that what we eat matters. A diet rich in fruits and vegetables supports health, boosts energy, and can help prevent chronic conditions. For children and adults alike, building habits around fresh food is one of the best long-term choices.

It also promotes sustainability. Choosing seasonal and local produce reduces waste and supports the environment. National Fresh Fruit and Vegetables Month connects personal wellness with community health and encourages everyone to enjoy what nature offers ; fresh, colorful, and full of life.