Colic Awareness Month is observed every March and aims to educate new parents and the community about infant colic, a condition affecting approximately 20% of babies. Established through a partnership between the UK parenting charity Cry-Sis and the colic relief company Infacol, the initiative seeks to provide support and information to families dealing with the challenges of colic. Colic is characterized by excessive crying lasting more than three hours for several days a week, often occurring in the evenings. Typical customs during this month include informing parents about colic symptoms, encouraging them to seek medical advice, and supporting friends or family members with colicky babies. The Cry-Sis Helpline offers assistance to overwhelmed parents, while resources like the Fussy Baby Network Warmline provide additional support in the United States. The official website for the campaign is infacol.co.uk/about/colic-awareness-campaign, where further information can be found.