Dog Theft Awareness Day is observed in the United Kingdom every March 14. It was launched in 2017 by the Stolen and Missing Pets Alliance (SAMPA) to highlight the issue of dog theft, which affects around 2,000 dogs annually in the UK, making up about 70% of all pet thefts. The day aims to educate dog owners on how to protect their pets and to advocate for pet theft to be recognized as a distinct offense with more severe penalties. Commonly targeted breeds include the English Bulldog, French Bulldog, and Labrador, among others. The event also marks the beginning of Pet Theft Awareness Week, encouraging public engagement with the campaign for #PetTheftReform. Dog owners are advised to take preventive measures such as microchipping their pets and securing their homes.