International Eat an Animal for PETA Day, also known as EATAPETA, is observed annually on March 15. This day was established in response to PETA's controversial ad campaigns, particularly one that compared eating meat to the Holocaust. Participants typically observe the day by consuming animal products for all meals throughout the day. The event aims to draw attention to what some perceive as PETA's hypocrisy, particularly regarding its high euthanization rates in animal shelters despite its advocacy for animal rights. The day has been recognized since its inception in 2003, reflecting ongoing discontent with PETA's practices and messaging.