National Après Day is celebrated on March 31 each year in the United States, encouraging individuals to unwind and celebrate their daily adventures with a cocktail or whiskey neat. The holiday emphasizes that one can "après" anything, promoting creativity in how people choose to commemorate their accomplishments, whether it be after skiing in the Rockies or biking along Lake Shore Drive. The term "après" originates from the French word for "after" and is commonly associated with socializing and enjoying drinks following a day of skiing, a tradition rooted in early 20th-century ski culture in the Alps. National Après Day invites winter enthusiasts to gather with friends and family, enjoy seasonal beverages, and share stories about their skiing experiences. The celebration aims to honor the social aspects of skiing and create memorable moments among participants.