Frequent Flyer Day is celebrated annually on May 1st and is a day dedicated to recognizing and appreciating frequent travelers and their loyalty to airlines. This occasion highlights the relationship between airlines and their regular passengers, encouraging airlines to reward loyal customers with perks such as priority boarding, lounge access, and free upgrades. Typical customs for celebrating the day include keeping a travel journal to document adventures, hosting travel-themed dinner parties, and creating travel maps to mark visited destinations. Additionally, travelers may engage in activities like reviewing frequent flyer programs to maximize benefits and hosting trivia games related to travel. The day serves as a reminder of the evolution of frequent flyer programs and emphasizes the value airlines place on their dedicated customers.