Lei Day is observed in Hawaii every May 1, celebrating the rich history and cultural significance of leis. The first Lei Day celebration took place in 1927 at the Bank of Hawaii, and it was officially recognized by the Queen in 1929. The festivities typically begin at 9 a.m. and last until 5:30 p.m., featuring events that include the election of Kings and Queens representing each island, which are chosen at schools. A notable aspect of the holiday is the Lei Contest held on May 2, where attendees can appreciate the diverse leis, each made from the unique flowers of the islands, such as the red blossoms of the ohia tree from The Big Island and the pink Lokelani from Maui. A common custom during Lei Day is the exchange of leis as gifts among participants.