Shades Day is observed annually in the United Kingdom on the closest Friday to International Day of the Family, which falls on May 15. This holiday was created by the Family Holiday Association (F.H.A.), a charity that provides seaside breaks and day trips to families facing challenges such as bereavement, illness, and domestic violence. On Shades Day, individuals are encouraged to wear sunglasses, take pictures of themselves, and share them online to raise awareness for the charity. Participants can also support the F.H.A. by donating money, with a minimum donation of £3 possible through a text message. The charity relies solely on donations and fundraisers, as it receives no government funding.