Turn Beauty Inside Out Day is observed annually on the third Wednesday in May, primarily in the United States. This holiday aims to motivate women and young girls to appreciate their individuality and unique qualities, encouraging them to reject media-driven standards of beauty. Created by “New Moon” magazine and Mind and Media, the day emphasizes the importance of inner beauty, which includes good actions, a kind heart, and activism, rather than focusing solely on external appearances. The observance seeks to raise awareness about the negative impact of media on self-image, particularly among young girls, many of whom experience dissatisfaction with their appearance. Activities may include discussions and initiatives that promote self-acceptance and highlight the significance of inner qualities over superficial beauty.