International Day of Marketing is observed worldwide every May 27. Established by the European Marketing Confederation in 2023, this day highlights the significant role of marketing in business and society while celebrating the contributions of marketing professionals. The date commemorates the birthday of Philip Kotler, a prominent figure in the field of marketing, known as the father of modern marketing. Activities on this day include organizing events such as conferences, seminars, and award ceremonies, as well as sharing personal stories on social media using the hashtag #CelebrateMarketing. The day aims to inspire the next generation of marketing professionals and recognizes outstanding achievements through the presentation of the annual Lifetime Achievement Award for Marketing.