National Dog Mom's Day is celebrated on the second Saturday in May, providing an opportunity to honor dog mothers and their dedication to their pets. This day allows canine parents to receive appreciation similar to that of human parents. Typical customs include taking dogs for walks, sharing cute pictures on social media, and treating fellow dog moms with gifts or outings, such as coffee at dog-friendly cafes. Additionally, it encourages acts of kindness towards pets in need, such as volunteering or donating to shelters. The event was founded by sisters Leigh and Casey Isaacson, who aimed to recognize the love and care dog moms provide year-round. National Dog Dad Day is also acknowledged in June, ensuring that dog fathers have their moment of recognition.