Good Spouses Day, also known as Good Couple Day or Good Partners Day, is observed in Japan every November 22. This day was initiated in 1988 by the Leisure Development Center, a nonprofit organization affiliated with the Ministry of Economy, Trade and Industry, to encourage married couples to express gratitude towards each other. The date was chosen based on a play on words, as 11/22 can be pronounced as "ii fuufu," meaning "good married couple." Celebrations typically involve couples appreciating one another through gift exchanges, special meals, romantic dates, or mini-vacations, with many businesses offering discounts and promotions for the occasion. Additionally, Good Spouses Day has become a popular day for submitting marriage registrations, as it is believed to lead to healthy and long-lasting marriages. The day also serves as a platform for promoting family values and addressing declining marriage and birth rates in Japan.