Ultrasound Awareness Month is celebrated every October to highlight the significance of ultrasound technology in medical diagnostics and patient care. This month aims to educate the public about the diverse applications of ultrasound beyond pregnancy, including its use in diagnosing heart conditions and guiding medical procedures. The Society of Diagnostic Medical Sonography (SDMS) founded this initiative in the early 1990s, originally known as Sonography Awareness Week. Celebrations often include educational events, social media challenges, and appreciation days for sonographers, encouraging community engagement and awareness. Organizations like the American Institute of Ultrasound in Medicine (AIUM) support the campaign, further expanding its reach. Activities may involve hosting informative displays, crafting sessions, and distributing pamphlets to foster understanding of ultrasound technology and its professionals.