Breast Reconstruction Awareness Day (BRA Day) is observed annually on the third Wednesday in October, with participation expanding to more than two dozen countries worldwide. It was founded in 2011 by Dr. Mitchell Brown, a Canadian plastic surgeon, to educate breast cancer patients about their reconstruction options and improve access to these procedures. The day aims to honor and empower women diagnosed with breast cancer, highlighting the importance of breast reconstruction surgery, which can help address body image issues following mastectomy. Participants are encouraged to share personal stories, donate to organizations supporting breast cancer patients, and use the hashtag #BRADay on social media. BRA Day should not be confused with No Bra Day, which takes place on October 13 and focuses on early breast cancer detection.