Grandparents' Day is observed in Italy every October 2, celebrating the role of grandfathers and grandmothers in family life. This holiday, known as La Festa dei Nonni, was introduced by the Italian government in 2005, making Italy the first European country to establish Grandparents' Day at the national level. The holiday, although not widely popular, is promoted by the government to honor grandparents and their contributions to the upbringing of children. The official flower of Italian Grandparents' Day is the forget-me-not, a symbol of remembrance, while the associated song changes periodically. Despite its origins in American culture, the celebration has taken on a unique significance in Italy.