My Best Winter Skin Day is observed on October 24 and aims to raise awareness about the importance of skincare during harsh winter weather. This day provides advice on how to properly care for skin, which can become dry, cracked, and itchy due to colder and drier air. The initiative encourages individuals to adopt new skincare habits and engage with the Skin of Color Society (SOCS), which focuses on dermatologic health for individuals with skin of color. The holiday also serves as a platform for fundraising to support educational research in skin of color dermatology. Participants are encouraged to learn about preventing and managing winter skin issues while contributing to SOCS's mission of improving patient care and health equity.