World Romance Scam Prevention Day is observed on October 3rd, aiming to raise awareness about online dating fraud and help individuals recognize fake romantic relationships. Founded by Advocating Against Romance Scammers (AARS), the day encourages open discussions about the dangers of romance scams, which often involve scammers pretending to be sincere to exploit victims emotionally and financially. Common customs include initiating conversations with friends and family about warning signs of scams, hosting awareness events, and participating in social media challenges to identify real versus fake messages. Additionally, individuals are urged to review their online privacy settings and support victims with empathy and resources. The initiative has gained support from major dating platforms and law enforcement, emphasizing that love should not come with deceit or financial demands.