Mexican Wine Day (Día del Vino Mexicano) is officially observed in Mexico every October 7, having been established by the Mexican government in January 2023. The holiday aims to promote the country's wine industry and enhance the popularity of Mexican wines. The history of winemaking in Mexico dates back to the 16th century, making it the oldest wine-growing region in the Americas. Initially, Hernán Cortés ordered the planting of grapevines due to a shortage of wine brought from Spain. Despite facing challenges such as a ban on wine production and setbacks during the Mexican Revolution, the industry began to thrive again in the 1980s. Today, wine grapes are primarily grown in Baja California, Sonora, Coahuila, Durango, Aguascalientes, Querétaro, and Zacatecas, with Baja California producing about 90% of Mexican wine. The holiday serves to highlight the potential for high-quality grape and wine production and the industry's contribution to the national economy.