National RSV Awareness Month is observed every October and focuses on increasing awareness about Respiratory Syncytial Virus (RSV), which can be mistaken for a mild cold but poses serious risks, especially to infants and older adults. The month aims to educate the public on the virus's symptoms, which can include wheezing, fast breathing, and feeding issues, and emphasizes the importance of early detection and hygiene practices. Activities during this month include sharing information on RSV prevention, promoting proper handwashing, and encouraging discussions about vaccinations for those at higher risk. Organizations like the American Lung Association participate in raising awareness and providing resources. The initiative began in the early 2020s, driven by groups focused on infant health, and aims to protect vulnerable populations as RSV season begins.