World Migratory Bird Day (WMBD) is observed worldwide every year on the second weekend in May. Established in 2006, this annual awareness campaign aims to highlight the importance of protecting migratory birds and their habitats, which are threatened by human activity. Supported by the United Nations Environment Program and various international organizations, WMBD connects countries and wildlife conservation groups, similar to how migratory birds connect through their migration paths. Each year features a new theme, encouraging participants to organize events such as educational workshops, bird watching, exhibitions, and media campaigns to promote the day's focus. Promotional materials and updates can be found at worldmigratorybirdday.org.