Grandparents' Day is observed in Estonia every second Sunday of September, having been established by the government in 2010 to strengthen intergenerational relationships within families. This holiday, which is celebrated worldwide, emphasizes the important role grandparents play in the upbringing of children. On this day, grandchildren pay special attention to their grandparents, who often prepare treats for them. Traditional festive events are organized, including plays and concerts at schools and kindergartens, where children create handmade cards and gifts to present to their grandparents. Grandparents' Day serves as a reminder of the familial bonds and the significance of grandparents in the lives of their grandchildren.