No Smoking Day is observed in the United Kingdom every second Wednesday of March. This health awareness day aims to assist individuals who are attempting to quit smoking. The inaugural No Smoking Day took place on Ash Wednesday in 1984, a date chosen because it marks the beginning of Lent, a period when people traditionally give up certain luxuries, including smoking. The campaign is currently managed by the British Heart Foundation, which provides support and advice for smokers looking to quit. In the UK, there are over 10 million smokers, and smoking-related illnesses account for approximately 100,000 deaths each year. No Smoking Day should not be confused with other smoking cessation events, such as World No Tobacco Day or the Great American Smokeout.