What is International Drink Chenin Blanc Day?

International Drink Chenin Blanc Day is celebrated each year on the second Saturday of June. The day shines a spotlight on Chenin Blanc, one of the world’s most versatile and expressive white grape varieties. From crisp dry wines to sweet dessert styles and even sparkling versions, Chenin Blanc has something for every kind of wine lover.

This celebration brings wine enthusiasts, producers, and retailers together to appreciate the grape’s range and cultural importance. It is a global moment to discover new bottles, revisit favorite labels, and learn more about the unique characteristics of this often underrated variety.

History and Origin

International Drink Chenin Blanc Day began in 2014 as an initiative by American sommeliers and winemakers. Their goal was to raise awareness for Chenin Blanc, a grape that had long been overshadowed by better-known varieties like Chardonnay or Sauvignon Blanc.

The first edition took place in several U.S. cities with tastings, wine education events, and social media campaigns. Two years later, the South African Chenin Blanc Association joined the movement, recognizing the day’s value in promoting the grape’s heritage. South Africa is now one of the largest producers of Chenin Blanc, alongside France’s Loire Valley, where the grape originates. Today, the day is celebrated around the world.

Who participates in International Drink Chenin Blanc Day?

• Winemakers and vineyards: Offer tastings, release special vintages, and open their cellars to the public.
• Wine shops and retailers: Highlight Chenin Blanc bottles, often with special deals or curated selections.
• Restaurants and sommeliers: Create pairing menus featuring Chenin Blanc wines from different regions.
• Wine clubs and associations: Host themed events or guided tastings, both online and in person.
• Wine lovers: Celebrate at home or with friends by opening a bottle and sharing their thoughts online.

Slogans and Themes

Phrases like “Celebrate Chenin,” “Raise a Glass to Versatility,” and “Drink Chenin, Discover More” are often used. The themes focus on discovery, appreciation, and the playful exploration of different styles. Chenin Blanc is not a one-note grape. Its depth and adaptability are what make it worth celebrating.

Colors, Symbols, and Patterns

Colors

• Golden yellow: Evokes the natural hue of Chenin Blanc wines.
• Pale green: Reflects freshness and acidity.
• Amber: Represents aged or late-harvest Chenin expressions.

Symbols

• Wine glass: Signifies tasting and enjoyment.
• Grapevine or bunch of grapes: Emphasizes the grape’s agricultural and regional roots.
• Map or globe: Points to Chenin’s international appeal and reach.

Patterns

• Swirling lines: Suggest wine aromas and the movement in a glass.
• Leaf motifs: Refer to vineyards and natural winemaking.
• Grape cluster patterns: Celebrate abundance and variety.

Most Used Hashtags

• #DrinkChenin
• #CheninBlancDay
• #CheninCelebration
• #LoveChenin
• #CheninEverywhere

How do you celebrate International Drink Chenin Blanc Day?

• Taste a new bottle: Explore Chenin Blanc from different regions like South Africa, France, or California.
• Host a wine night: Invite friends to bring a Chenin and compare styles.
• Pair it with food: Try it with dishes like seafood, roasted chicken, or soft cheeses.
• Visit a winery: Head to a local vineyard and ask if they produce Chenin Blanc.
• Share online: Post tasting notes, food pairings, or bottle recommendations using official hashtags.

Why is International Drink Chenin Blanc Day important?

This day helps to raise the profile of a grape that is complex, refreshing, and often underappreciated. Chenin Blanc deserves attention for its flexibility and range, offering wine lovers a broad spectrum of flavors and experiences. From young and zesty to aged and honeyed, it is a grape that tells stories.

International Drink Chenin Blanc Day connects producers and drinkers across the globe. It gives wine enthusiasts a reason to explore outside their usual favorites, while helping winemakers showcase the true potential of what Chenin Blanc can be.