Pierce Your Ears Day is celebrated on September 2 in the United States, highlighting the cultural and historical significance of ear piercing as a form of body modification. This day encourages individuals to explore ear adornment, whether by getting a new piercing, researching its origins, or appreciating various styles. Many piercing studios and jewelry retailers often offer special deals on this day, including discounts on piercing services and earrings. Popular brands associated with this celebration include Claire's, Studs, and Piercing Pagoda, which provide services and products related to ear piercing. Social media engagement is promoted through sharing personal piercing stories and showcasing ear jewelry. The observance of this day connects to ancient practices, as exemplified by Ötzi the Iceman, who is one of the oldest known individuals with pierced ears.