Santa Cruz Day is observed in Santa Cruz, Bolivia, every September 24th. This day celebrates the founding of the city of Santa Cruz de la Sierra, which was established in 1561. Festivities typically include parades, cultural events, and various activities that showcase the region's rich history and traditions. The day is marked by public celebrations that involve local organizations and communities coming together to honor their heritage. Notable locations in Santa Cruz, such as the Plaza 24 de Septiembre, often serve as focal points for these celebrations. The event reflects the pride of the local population in their city and its historical significance.