International Coffee Day, observed worldwide every September 29, celebrates one of the most popular beverages and promotes fair trade coffee. The holiday's origins trace back to a celebration by the All Japan Coffee Association on October 1, 1983, after which it quickly spread globally. On this day, many coffee shops offer discounted or free cups of coffee, and businesses often engage in social networking campaigns with special deals for their loyal customers. The main goals of International Coffee Day include promoting coffee culture and highlighting the challenges faced by coffee growers and manufacturers. It provides a perfect occasion for friends to gather in coffee shops and enjoy various coffee drinks, such as espresso, cappuccino, or Turkish coffee.