Toothfish Day is observed in South Georgia and the South Sandwich Islands every September 4. This public holiday was established to highlight the significance of fishing to the territory's economy, particularly focusing on the Patagonian toothfish fishery, which generates millions of pounds through fishing licenses. Celebrations include a toast and the sharing of toothfish-shaped gingerbread cookies among the small population of around 16 residents during this time. The Commissioner for South Georgia and the South Sandwich Islands hosts a reception at Government House in Stanley, Falkland Islands, featuring a toast, a quiz, and a banquet with dishes made from Patagonian toothfish. Various meetings and receptions are also organized in London to commemorate the day. Toothfish Day marks the end of the fishing season for Patagonian toothfish and promotes sustainable fishing practices and nature conservation efforts in the region.