Children's Day is observed in Argentina on the third Sunday in August. Established in 1954, Argentina began its own celebration in 1960. Initially celebrated on the first Sunday in August, the date was moved to the second Sunday in 2003 due to a request from the Argentinian toy industry and an agreement with Chile, where an unofficial Children's Day was also celebrated. In recent years, the toy industry has advocated for the current date change to boost sales and profits. On this day, parents typically give their children toys, which are the most popular gifts, and communities organize special events to entertain children, with local newspapers highlighting these festivities. Despite the commercialization of the holiday, it remains a cherished occasion for families, focusing on the celebration of childhood and children's rights.