National Canadian Film Day is observed in Canada every third Wednesday of April, celebrating the achievements of Canadian filmmakers and the country's cinema. Launched in 2014 by Reel Canada, a non-profit organization, the event began with 70 public events across 44 communities and has grown in popularity since its inception. Activities throughout the day include film screenings, panel discussions, and conversations, with a highlight being an annual film festival that premieres new Canadian films, some of which are streamed online for free. The event has partnered with major industry players such as Telefilm Canada, CBC, Netflix Canada, and Cineplex, and receives support from the government of Canada. National Canadian Film Day aims to foster appreciation for Canadian cinema and its contributions to the cultural landscape.