What is Vishu?

Vishu is a significant festival celebrated in the Indian state of Kerala, marking the beginning of the Malayalam New Year, which usually falls on April 14th or 15th. This auspicious day is heralded with much joy and cultural significance, embodying themes of prosperity, happiness, and new beginnings. Vishu is characterized by the Vishukkani (the first sight or the auspicious first thing seen upon waking), Vishu Sadya (a grand feast), and the distribution of Vishukkaineetam (money given as a blessing), making it a deeply cherished celebration among Malayalis.

History and Origin

The festival of Vishu has its roots in ancient agrarian traditions of Kerala and is closely tied to the Hindu zodiac calendar. It celebrates the spring equinox when day and night are of equal duration, symbolizing balance and harmony in life. Historically, Vishu signifies the sun’s transit into the Meda Raasi (the first solar month in the Malayalam calendar), which is considered a favorable time for new beginnings. The rituals and customs observed during Vishu are meant to ensure a year of abundance and prosperity.

Who Celebrates Vishu?

• Keralites: Predominantly celebrated by the people of Kerala regardless of religion, as it is more of a cultural festival.
• Malayali Communities Worldwide: Malayali diaspora around the world celebrate Vishu, keeping their cultural heritage alive.
• Hindu Temples: Special prayers and rituals are conducted in Hindu temples across Kerala.
• Families: Families come together to celebrate, perform traditional rituals, and enjoy the feast.

Themes and Slogans

Vishu is a celebration of light and prosperity. Common themes include renewal, hope, and abundance. Slogans such as “Light up the New Year” and “Harvest of Happiness” capture the essence of Vishu, highlighting the joy and optimism that the festival brings.

Colors, Symbols, and Patterns

• Colors: Gold and yellow are prominent, symbolizing prosperity and auspiciousness. These colors are evident in Vishukkani arrangements that include items like golden cucumbers, yellow flowers (especially Konna), and gold coins.
• Symbols: The Vishukkani, which includes a ritual arrangement of fruits, vegetables, grains, holy texts, mirrors, and images of gods, especially Lord Krishna.
• Patterns: Traditional Kerala motifs and patterns, often found in fabrics like Kasavu (cream with gold border), are typical during the festival.

Most Used Hashtags

• #Vishu
• #MalayalamNewYear
• #Vishukkani
• #VishuSadya
• #KeralaFestival

How to Celebrate

• Prepare the Vishukkani: Set up the Vishukkani the night before, so it is the first thing seen on Vishu morning. This arrangement includes rice, fruits, vegetables, betel leaves, arecanut, metal mirror, yellow flowers, and a holy text and/or image of Lord Krishna.
• Wear Traditional Attire: Dress in traditional clothes such as Kasavu sarees for women and mundu for men.
• Enjoy Vishu Sadya: Relish in a festive meal that includes a variety of traditional dishes, served on a banana leaf.
• Give Vishukkaineetam: Elders of the family distribute money among the younger members as a token of good luck and blessings.
• Fireworks and Crackers: Bursting crackers is a joyful part of the celebration, especially enjoyed by children.

Vishu brings families and communities together in a joyous celebration of the Malayalam New Year, fostering a sense of renewal and hope. It’s a time when people reflect on the past year and look forward to prosperity and good fortune in the year ahead.