Bookshop Day is observed on the second Saturday of October in the United Kingdom. This event encourages bookshop owners to hold parties, events, and book signings to celebrate the importance of independent bookstores. More than a thousand bookshops participate each year, creating unique window displays and hosting special events as part of the Books Are My Bag campaign, organized by the Booksellers Association. October is seen as an ideal time for new book releases in anticipation of the Christmas season, marking the beginning of the fall selling period. The day aims to promote local bookshops and enhance community engagement with literature.